How to Use Your Video for Branding with a Logo? – Sheba Binimoy
Videos have become a successful and common branding tool in the world today due to the advent of the digital revolution. People tend to get more interested in video content, which is shown to greatly impact the choices consumers make. Businesses need to brand their videos well to use them as an effective marketing tactic. If you want to build your audience and successfully communicate your brand message and values to them through your videos, your brand logo has to play a major role in this.
Choose the Logo Wisely
Before you even design a video production company logo, you must put great thought into coming up with the type of logo you want to go for. Many businesses like to go for monograms or wordmarks as they communicate the name of the brand and also, leave a strong mark of ownership in a precise manner. You can also opt for a symbol that represents your brand well and pair it up with a wordmark when required and chooses from any of these seven different types of logos; monogram logos, wordmark logos, pictorial mark logos, abstract logo marks, mascot logos, combination marks, and emblems.
Pick the Right Logo-Making Application
Once you have decided which type of logo you want to opt for, you must choose the application that helps you design the best logo. This can be done best when you consider the factors that make an app perfect for logo design. Given the plethora of choices, it may be hard to find the best design tool for your logo but the first thing you must consider when selecting an app is the experience.
You must review the past projects that have been completed with the help of the design tool and evaluate if the experience of the designer and the design tool is enough for you to rely on them for this crucial task. It’s also a good idea to look at the reviews from previous clients or ratings before deciding on a logo maker application or professional designer.
Famous brand logos like Coca-Cola have been using a different variant of the same logo since the 1880s without changing the font to imply that it is a classic and irreplaceable brand. This is an example that you must keep in mind when designing your logo for a video as it helps you make the right branding decisions.
Make Your Content Stand Out
Once you have designed the best possible logo for your videos, you will notice a visible difference. The purpose of a logo is not simply to protect your video from getting copied but also to make your content stand out so that your audience can easily recognize it. Considering how the attention span of people is decreasing with each passing day, a logo helps to bridge the gap by captivating attention immediately and forcing the audience to stop scrolling and view the video. The content of the video must also be placed in a manner that appeals to the audience.
This can be done by maintaining consistency when it comes to design which means the font, colors, and graphics of a video should be consistent throughout and must be aligned as per a certain visual style that is adopted for that particular video.
Another aspect that may appear to be unimportant but determines how the content in a video stands out is the font used in the videos. A sans-serif font is generally easy to read and is used by many businesses for the same reason but for a classier look, a serif font can be used in your video.
Build A Powerful Brand Identity
Branding is not simply about communicating the brand’s values but it is also about influencing the customers’ emotions by telling a story that they can remember. This can be done by adding a logo to your videos. The video must have a solid introduction that explains to the viewers the purpose of the brand but this should not be long or boring.
It is important to follow it up with a powerful script that is not only informative but also clearly puts forward the message that your brand stands for. It should keep the viewer engaged by using entertaining animations and necessary sound effects.
Conclusion
As video branding starts to gain even more popularity, it is important to learn new tactics for successful video marketing. Powerful branding also allows customers to engage with the brand more deeply as they associate themselves with the message of the brand and it helps them show more loyalty to it. The first step towards achieving this is to design a video production company logo that fits the brand well.
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